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Build Brand Recognition and Elevate Your Business

Digital Marketing Services — from Lead to Loyalty

Whether you’re focused on attracting leads, converting prospects or delighting customers, our digital marketing specialists can help support your marketing and sales teams every step of the way.

Before we create even one piece of content, we start by getting to know you, your competitors and your industry. We examine your current and past marketing campaigns, as well as those of your top competitors. We also review your business goals and establish KPIs to measure throughout your campaign.

With this strategic foundation in place, we build out your campaigns. From content creation and distribution to promotion and beyond, we’re here to get your message out to the world. And along the way, your dedicated account manager will be with you, reporting on your goals and successes — so we can refine your strategy and keep your campaigns moving forward.

Read more about our Digital Marketing Services here.

Rackspace has gone above and beyond their remit to accommodate our unique needs and architecture.

JARED RAY

DIGITAL PRODUCT MANAGER

Supporting Your Marketing and Sales Teams Throughout Your Customer Journey

Content Creation and Distribution

The content you publish is your brand’s way of communicating with consumers and building long-lasting relationships with them. While high-quality content has the power to engage new consumers, build brand loyalty and boost public image, low-quality content can do just the opposite.

Our team of content experts — professional writers, editors and strategists — will focus on crafting exceptional, tailored-to-you content aimed at elevating your brand and customer relationships. You’ll work with a content strategist who has expert knowledge of content marketing and SEO and who will conduct extensive research into your business, industry and target market.

We specialize in creating blog posts, thought leadership content, website and landing page copy, infographics, e-books, whitepapers, quizzes and email newsletters. Once your content is created, we’ll distribute it strategically according to your individual content strategy plan.

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Conversion Rate Optimization (CRO)

If you find that you’re getting plenty of traffic to your website but only a small percentage of that traffic converts into a lead or makes a purchase, you need a strategy to optimize your website’s conversion rate. Conversion refers to any action that you want your visitors to take as they explore your website — this could be an email opt-in, an actual purchase or something specific to your business. A CRO strategy helps us refine your website’s layout and content so that we can influence a higher percentage of visitors to take that intended action. Tools used in CRO strategy could include heat map tracking, A/B testing and multivariate testing.

Website conversion optimization is one of the most effective ways of driving transformative business value. For example, if you currently have a 2% conversion rate on your website and we can increase that conversion rate to 3%, you can expect a 50% increase in revenue and profit. It’s easy to see that fractional percent increases in conversion rate can lead to huge gains in your top-line revenue and overall bottom-line profits.

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Digital PR

Digital PR services involve promoting content across the appropriate digital platforms for your business — and they’re an essential part of a successful content marketing strategy. We’ll pitch high-authority publications to secure digital media placements for your content, thus establishing brand authority and expanding your reach.

We’ll also secure backlinks to your website, making it easier for Google and other search engines to rank your business in search results. You can also expect to benefit from our established relationships with editors and journalists; our clients have been featured on reputable websites like Entrepreneur, Fast Company, Forbes and more.

Not all content is appropriate for thought leadership, but even your on-site blog posts and other branded content are integral parts of your overall digital marketing strategy. We’ll make sure that all content follows SEO best practices and is optimized for maximum impact.

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Email Marketing and Marketing Automation

Email marketing is a great way to nurture prospective customers while keeping your current customers engaged and informed about your business and industry. We’ll build a tailored email strategy to help you meet your goals and take full advantage of marketing automation.

A powerful marketing automation solution helps you track, anticipate and cater to the interests of your target consumers at every stage along the path — from lead to loyalty. Marketing automation can also bring your teams together, bridging gaps between your sales and marketing teams and demolishing data silos.

Once your email marketing and marketing automation solutions are set up, we’ll handle the ongoing maintenance for your campaigns. Email marketing requires constant monitoring, data analysis and strategy refinement in order to be successful.

If you’ve already got email marketing and marketing automation in place, but just want a second pair of eyes to review your processes, we can do that too. We’re a Salesforce Platinum Consulting Partner, and our teams are Salesforce Marketing Cloud and Pardot certified.

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Paid Advertising

Paid advertising plays a huge role in today’s digital marketing landscape. Though most people initially think of Google Pay-Per-Click (PPC), there are many different channels available to drive paid traffic. For example, all of the major social media platforms — including Facebook, Twitter, LinkedIn, and Pinterest — have paid advertising options, and Bing and Yahoo account for nearly 20% of all search traffic.

We’ll use PPC advertising, branded content, display ads and paid social media marketing to amplify your messaging, increase revenue and drive traffic and leads. We think of paid advertising as a valuable complement to other marketing channels and initiatives. Today’s analytics software gives us the ability to get near real-time feedback on what’s working and what isn’t — that way, we can pivot as needed to adjust your paid advertising strategy.

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Search Engine Optimization

It’s important that your website and digital content are optimized to help your business rank well in relevant online search results. We take a holistic approach to SEO, understanding that it involves all of the factors that search engines look at when evaluating relevancy: links, keywords, technical optimization, content distribution, time on site, and much more.

Building your profile in any or all of these activities will help your overall SEO profile and should be included in an effective SEO Strategy.

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Social Media Marketing

If you’re ready to expand your brand’s reach and make worthwhile connections with your target market, it’s time to take to the social networks. Social media allows you to show customers your values, personality and identity through shareable bits of content. It also provides an opportunity for you to quickly interface with customers to answer questions, resolve concerns or build brand loyalty.

We conduct audience research, optimize your brand’s relevant social platforms and write winning social media messages that reflect your brand’s personality and attract the right audiences.

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